Football Field Chart
Overlay multiple valuation methods on one chart to show a range of implied values.
What is a football field chart?
A football field chart overlays the implied equity value ranges from multiple valuation methodologies — DCF, trading comps, precedent transactions, and sometimes 52-week trading range — on a single horizontal bar chart. The result looks like a football field, hence the name. It's the centerpiece visual in most investment banking pitch books.
Why use a range instead of a point estimate?
No valuation method is precise. A DCF is only as good as its assumptions, and comps depend heavily on peer selection. Presenting a range acknowledges this uncertainty and gives the client a defensible band to negotiate within. Typically, the range from all methods overlaps in the middle — that overlap is the 'fairness zone.'
How to read it on Briefed
The Football Field tab automatically runs all available methods for the selected ticker and plots them together. Hover over any bar to see the methodology's key assumptions. Use the Export tab to drop it into a PowerPoint-ready chart.